How splitting a dedicated implant brand from an existing denture practice created a growth ecosystem — managed by a single staff member using Dentiza's systems.
The story starts with Orleans Denture Clinic in the Ottawa area — an established denture practice serving the community. The owners recognized an opportunity: many of their denture patients were candidates for implant-supported solutions, but the practice wasn't positioned or marketed for that segment.
The solution was to create Renew Implants — a dedicated implant clinic brand, separate from but connected to the denture practice. Two brands, two patient populations, one unified growth strategy.
Running two clinics with different brands, different patient populations, and different procedure focuses requires systems that scale without proportional staff increases. Traditional marketing approaches would have required separate teams, separate budgets, and separate tracking for each clinic.
The question was whether one unified system could manage both — capturing denture patients for one brand and implant patients for another, while naturally routing patients between the two when appropriate.
Dentiza built a unified marketing and management system covering both clinics. Marketing for Orleans Denture Clinic captured denture patients. Marketing for Renew Implants captured implant patients. Patients who came in for dentures but were candidates for implant-supported solutions were naturally introduced to the upgrade path through educational content.
One Dentiza dashboard managed both clinics. Pre-qualification routed patients to the right brand based on their needs. Automated follow-up maintained engagement across both patient populations. And critically, one staff member managed all daily follow-up for both clinics — because the systems handled the complexity that would normally require multiple people.
The ecosystem model meant that no patient was lost. Someone who inquired about dentures and wasn't ready for implants stayed in the denture pipeline. Someone who started with dentures and later became interested in implants was seamlessly transitioned to the Renew pipeline. The system captured every patient at every stage.
The year-one results demonstrated the power of a properly structured ecosystem. 1,000+ pre-qualified opportunities across both brands. Revenue growth from $1.1 million to $1.6 million across the entire ecosystem. And remarkably, all daily follow-up for both clinics managed by a single staff member — a level of efficiency that would have been impossible without the automated systems handling the complexity.
Denture patients naturally began upgrading to implant solutions through education. No patients were lost. No opportunities fell through cracks. The system created capacity without proportional cost.
Creating Renew Implants alongside Orleans Denture Clinic didn't split the market — it expanded it. Patients who would never have considered implants discovered them through education. Revenue grew across the entire ecosystem. And Dentiza's systems made it manageable for one person.
"Their strategy does really work and I would highly recommend them. I can't thank you guys for your help with the project. You're the best!"
"Dentiza is using automatic funnel tools which are very helpful to generate leads."
"Their products provide insight into the true operations of a dental practice! Very glad to have worked with your team, I will be referring you to other offices in the future!"
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