How a Niagara Falls denture practice transformed their patient acquisition with education-led funnels — recovering their full ad investment in six months.
Barosh Dentures is based in Niagara Falls, Ontario, specializing in denture-to-full-arch conversions. The practice serves patients across the Niagara region who are looking for permanent alternatives to traditional removable dentures — patients who've lived with adhesives, slipping, and dietary restrictions for years and are ready for something better.
Before working with Dentiza, Barosh relied on Yellow Pages advertising. At $400 to $600 per call, the practice was generating six to seven calls per month — most of which were low quality. Patients who called were often price shopping with no education about their options and no pre-screening for candidacy.
The core challenge wasn't just the cost of Yellow Pages — it was the complete absence of a digital strategy. No website optimized for search. No educational content addressing patient fears. No video showing the transformation that full-arch procedures deliver. No pre-qualification to filter serious candidates from casual inquiries.
The patients who needed Barosh's expertise — denture wearers frustrated with their quality of life, people who didn't know permanent solutions existed, individuals who thought they couldn't afford treatment — were searching online. And they were finding other practices.
Dentiza built an education-first funnel using display advertising, video content, and intent-based imagery targeted to patients in the Niagara region actively researching denture alternatives.
The campaign led with education, not discounts. What are the options for permanent teeth? What does the procedure involve? What does recovery look like? How does financing work for a $20,000+ investment? Patients who engaged went through pre-qualification — verifying financial readiness, assessing medical suitability, and capturing the emotional drivers that help clinicians connect during consultation.
The key insight: targeting existing denture wearers who didn't know permanent solutions existed. Many had lived with removables for a decade or more. Educational content showed them a different future — and financing showed them it was within reach.
From six to seven calls per month to five to six qualified consultations per day. The average case value increased significantly as patients arrived pre-educated about full-arch options. Patients who came in expecting a $1,500 denture replacement discovered that a permanent, implant-supported solution was possible — and that financing made it accessible.
What started as a denture inquiry became a $20,000+ full-arch conversion. The compounding effect was equally powerful. Successful patients left reviews. Reviews improved search rankings. Higher rankings drove more inquiries. The flywheel that marketing set in motion became self-reinforcing.
Patients who arrive understanding their options choose better treatments, accept more readily, and refer more frequently. The investment in education paid for itself many times over — in volume, case value, and long-term growth.
"I have worked with the team from Dentiza in the past, their products provide insight into the true operations of a dental practice! Very glad to have worked with your team, I will be referring you to other offices in the future!"
"Very good experience to work with Dentiza. They have very experienced team and their funnels results are really admirable. Thanks Dentiza team!"
"Had a great experience working with Dentiza, the team was super helpful, responsive and friendly!"
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