The questionnaire that captures everything unique about your practice — credentials, case history, philosophy, and voice.
Most dental marketing content is interchangeable. Same implant article across fifty clients. Google sees through it. Patients see through it. Rankings reflect it. Google's algorithms increasingly detect and penalize generic, templated content.
Before writing a single word, we interview you comprehensively: practice history, credentials, specializations, care philosophy, unique techniques, memorable cases, community involvement, continuing education, treatment outcomes.
The result: content uniquely yours. When we write about your All-on-4 approach, it references your specific training, case volume, recovery protocols, patient outcomes. Google rewards uniqueness. Patients feel authenticity. Competitors can't replicate it.
A periodontist's twenty years becomes an authority article series no copywriter could produce. A denturist's community involvement becomes local trust signals. A surgeon's fellowship becomes expertise documentation Google verifies and rewards. Every practice has unique strengths. Most marketing ignores them. We start with them.
The questionnaire is the first step. Everything we build flows from what we learn about your practice.