Most general practices make their revenue from hygiene and basic restorative. Implants and full arch procedures are five to ten times more profitable per case — and with the right marketing, your practice can attract those patients consistently.
You didn't go to dental school to spend your career doing cleanings and fillings. You trained in implant placement. You invested in the technology. You've done the cases. But your marketing still positions you as a general practice — and the patients searching for implants are defaulting to specialists who simply market better.
Here's the reality: a single implant case generates $3,000 to $6,000. A full-arch All-on-4 case generates $20,000 to $40,000. A hygiene appointment generates $150 to $300. One implant case equals ten to twenty hygiene visits. Shift just a fraction of your marketing toward high-value procedures and the revenue impact is transformative.
Patients searching for dental implants don't automatically go to an oral surgeon. They go to the practice that appears first, educates best, and builds the most trust online. A general dentist with strong authority content, patient testimonials, and visible credentials can dominate implant marketing in markets where specialists aren't even trying.
You already have the training, the cases, the outcomes. What you're missing is the marketing infrastructure that makes it visible to the patients who are looking.
Not by fabricating credentials — by documenting and showcasing the real expertise you already have.
Articles, videos, and landing pages built around your specific implant training, case history, and clinical approach. Content that could only come from your practice.
Campaigns targeting patients in the consideration phase — before they've decided on a specialist. Educational content that builds trust in your capability.
Screening patients for procedures within your scope. Complex cases needing referral are flagged. Cases you handle are delivered ready.
Your team trained on high-value consultations. Phone scripts, financing presentation, objection handling for $5,000 to $40,000 treatment plans.
Dr. Michael Cohen at Lakeside Dental in Burlington took a general practice focused on hygiene and orthodontics and repositioned it for high-margin implant surgery using authority-based YouTube and display campaigns.
Monthly calls grew from 120 to 350-400. Year one revenue increased from $1.7 million to $2.2 million — a $500,000 increase driven entirely by implant cases. Year two implant revenue alone reached $750,000. Total gross revenue exceeded $2.5 million.
The shift wasn't clinical — Dr. Cohen already had the skills. It was perceptual. The same expertise, repackaged with authority content and strategic visibility, created a completely different growth trajectory.
"I have worked with the team from Dentiza in the past, their products provide insight into the true operations of a dental practice! Very glad to have worked with your team, I will be referring you to other offices in the future!"
"Very good experience to work with Dentiza. They have very experienced team and their funnels results are really admirable. Thanks Dentiza team!"
"Had a great experience working with Dentiza, the team was super helpful, responsive and friendly!"
The skills are already there. The patients just need to find you. Let's build the marketing that makes that happen.