Compare acquisition costs, case values, and lifetime revenue per patient type. Why shifting even 20% of denture patients to implant-supported can double practice revenue.
Traditional denture patient: $100-$300 acquisition cost, $1,000-$2,500 case value, replaced every 5-7 years. Lifetime value over 20 years: $3,000-$7,500.
Implant-supported denture patient: $300-$800 acquisition cost, $10,000-$20,000 case value, one-time procedure with periodic maintenance. Lifetime value: $12,000-$25,000.
The acquisition cost for an implant patient is higher. But the case value is 5-10x higher. The lifetime value is 3-4x higher. The referral quality is higher because satisfied implant patients are more enthusiastic advocates than satisfied denture patients.
A practice seeing 100 new denture patients per year at $2,000 average case value generates $200,000. Shift 20 of those patients to implant-supported at $15,000 average: those 20 patients alone generate $300,000. The remaining 80 traditional patients still generate $160,000. Total: $460,000 — more than double.
The shift doesn't require new patients. It requires educating existing patients about better options and making financing accessible. The marketing cost is marginal. The revenue impact is transformative.
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