Canadian population data, platform strategies, and messaging approaches for reaching the 55-75+ demographic respectfully and effectively.
Canada's 55+ population is growing faster than any other age segment. By 2030, nearly one in four Canadians will be over 65. This demographic drives increasing demand for dentures, implants, and restorative procedures. The practices that position themselves now to serve this population will have a structural advantage for decades.
The 65+ population has the highest per-capita dental spend of any age group — driven by the complexity and cost of restorative procedures rather than routine hygiene. These are your highest-value patients.
Facebook: The 55+ demographic is one of Facebook's most engaged user groups. They spend more time per session, engage with content more deeply, and respond to educational content better than younger demographics. Facebook advertising targeting age 55-75 with dental interests is one of the most cost-effective channels in dental marketing.
Google Search: Older patients search Google just as much as younger ones — they just search differently. Longer queries, more specific questions, and a tendency to click organic results over ads. SEO is particularly powerful for this demographic.
Display Advertising: Reaches patients across news sites, health sites, and lifestyle sites that the 55+ demographic frequents. Cost-effective for awareness and retargeting.
Direct Mail: Yes, still relevant for this demographic. Digital and physical touchpoints together create the strongest response rates.
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