What it actually costs to acquire a patient — by procedure type and marketing channel. Benchmarks for planning and optimization.
Google Ads: highest volume, moderate cost ($200-$500 per implant patient). SEO: lowest long-term cost (approaches $0 marginal after establishment), but 3-6 month ramp. Facebook: lowest cost per lead ($20-$80) but typically lower conversion rate. Video: amplifier that improves all other channels' conversion (2-3x lift). Referrals: $0 acquisition cost, highest quality, but not scalable on demand.
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