Budget by practice size, growth stage, and procedure focus. Channel allocation that maximizes return.
For growth-stage practices: invest 5-10% of your target revenue (not current revenue) in marketing. If you want to reach $2 million, budget $100,000-$200,000 annually. If you're at $1 million targeting $1.5 million, budget $75,000-$150,000.
For maintenance-stage practices: 3-5% of current revenue to maintain your position and patient flow. Less investment means gradual decline as competitors invest more.
The practices that underspend grow slowly or stagnate. The practices that invest strategically at 5-10% see the compounding returns that make the investment feel obvious in retrospect.
New practice / aggressive growth: 40% Google Ads (immediate volume), 25% SEO (foundation building), 15% social/video (awareness), 10% reputation management, 10% nurture/follow-up systems.
Established practice expanding to high-value: 30% Google Ads, 30% SEO (authority building), 20% video/content (trust building), 10% reputation, 10% staff training.
Mature practice with strong SEO: 20% Google Ads (targeted campaigns), 20% SEO (maintaining and expanding), 25% video/content, 15% social media, 10% reputation, 10% nurture.
The allocation shifts as your marketing matures. PPC dominates early when you need volume. SEO and content take larger shares as they produce compounding returns.
Let's build a custom strategy for your practice.