Google Ads captures patients with the highest intent — they're searching for implants right now. Here's how to structure campaigns that convert clicks into patients.
When someone types 'dental implant [city]' into Google, they're not browsing. They're looking for a provider. Google Ads places your practice at the top of those results — capturing patients at their moment of highest motivation.
For implant practices, this is the most direct path from marketing spend to patient acquisition. The challenge is doing it efficiently — because implant keywords are expensive and competition is intense.
Implant keywords range from $5-$25 per click in Canadian markets. High-intent terms like 'dental implant cost [city]' and 'implant dentist near me' convert best but cost the most. Procedure-specific terms like 'All-on-4 [city]' and 'dental implant vs bridge' attract more qualified traffic.
Match types matter. Exact match ([dental implants Toronto]) gives you control but limits volume. Phrase match ('dental implants Toronto') captures variations you might miss. Broad match with smart bidding reaches unexpected queries but requires careful monitoring.
Negative keywords are equally important. Exclude: 'dental school,' 'dental assistant,' 'dental implant jobs,' 'cheap dental implants,' 'free dental implants.' Without negatives, you'll waste 20-40% of your budget on irrelevant clicks.
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