Data-driven benchmarks from real campaign performance. What every practice owner should know about marketing investment returns.
What should I expect from my marketing investment? The honest answer: it depends on your market, your procedures, and your commitment level. But we can give you real benchmarks drawn from real campaigns — not theoretical projections.
2-5x return at optimized performance. Immediate volume. Highest intent. Stops producing when spend stops. Best for practices needing immediate patient flow.
5-10x+ return long-term, but requires 3-6 month ramp before meaningful results. Once established, generates leads at zero marginal cost. The most valuable long-term investment.
1.5-4x return. Best for awareness and education. Lower cost per lead but typically lower immediate intent. Strong for introducing procedures patients don't know about.
2-3x conversion lift applied across all channels. Not a standalone lead gen channel — an amplifier that makes every other channel perform better.
Indirect but compounds over time. Better reviews = higher rankings = more patients = more reviews. The flywheel that accelerates everything else.
$50-$150 per patient. High volume, low value per visit. Not where marketing dollars should be concentrated for growth.
$200-$500 per patient. Moderate value ($3,000-$6,000 per case). Strong ROI at these acquisition costs.
$500-$2,000 per patient. Highest value ($20,000-$40,000 per case). Even at the high end of acquisition cost, ROI is extraordinary.
$100-$300 per patient for traditional. But with upsell to implant-supported, effective case value dramatically increases.
Barosh Dentures: full advertising investment recovered in six months year one, six weeks year two. Nova Dental: $4.4 million in cases over three years from marketing investment alone. Lakeside Dental: $500,000 in new implant revenue year one, $750,000 year two. Dental Centers Toronto: 5x call volume growth. Renew Implants: $500,000 revenue increase across a dual-clinic ecosystem in year one.
These aren't the best months cherry-picked from exceptional campaigns. They're the sustained, documented results from practices that committed to the process.
5-10% of target revenue for growth-stage practices. 3-5% for maintenance. If you want to grow from $1 million to $2 million in revenue, invest $50,000-$100,000 annually in marketing. If you want to maintain $2 million, invest $60,000-$100,000. The practices that underspend grow slowly. The practices that invest strategically grow dramatically.
Start with a strategy session. We'll show you the numbers specific to your market.